Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Chanel, a global luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The brand offers a broad range of luxury products encompassing ready-to-wear clothing, leather goods, accessories, eyewear, fragrances, cosmetics, skincare, fine jewelry, and watches with a network of 198 Chanel fashion boutiques worldwide including the legendary 31 rue Cambon address in Paris. Chanel is also renowned for its haute couture presented in Paris. Under the creative direction of Art Director Karl Lagerfeld, Chanel is dedicated more than ever to ultimate luxury, quality, and exceptional savoir faire.

Intro

Editiors Letter

Comments
Chanels powerful influence revealed in commentary by media and public figures

Quintessence
Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld

At the Grand Palais
Where Chanel showcases the magic of its collections in creative renditions of Paris

Opinion
Eric Pfrunder, Chanel Image Director

Runway
Chanels world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection

People
Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer

After the Show
Lily Taeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand

People
Gee Eun, creative director of YG Entertainment, and Laure Hriard Dubreuil, founder of The Webster

Publication
Chanels heritage and world view represented in art publications

At Her Apartment
Chanels 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections

Opinion
Amanda Harlech, creative consultant

Personal Style
Five people speak about the joy of styling with Chanel items

Talks
Chanel described by Justine Picardie, editor-in-chief of Harpers Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea

At Place Vendme
The Watches and Fine Jewelry boutique and other workshops located at Place Vendme

Grasse
Authenticity of Chanel perfumes preserved by Pgomas in Grasse and Olivier Polge, Chanels fourth generation perfumer

Opinion
Lucia Pica, Chanel Global Creative Makeup & Color Designer

At the Boutique & Spa

Chanel Le Marais Beaut, delivering the brands narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare

Creation

Chanels classic items featured and reiterated

Craftsmanship

Four ateliers inheriting the tradition and heritage of the Chanel legacy

Brand Story

The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brands influence throughout the years

Interviews

Virginie Viard, Chanel Creative Studio Director, and Bruno Pavlovsky, President of Chanel Fashion

Archive

Themes introduced in collections over the past two years

Communications

Chanels traditional values communicated through new media

Monsieur

Iconic men who helped Chanel expand into the mens category

References
Outro